Analytics metrics
What every number on the Victoria AI Dashboard and campaign Analytics tab counts, its unit, and how date ranges and filters apply.
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The Dashboard and each campaign's Analytics tab use the same metric names with the same meanings. Hover the info icon next to a number for its definition.
Leads or messages: the unit of each analytics metric
Every metric counts leads unless its unit says messages. "Replied" is the number of people who replied, not the number of replies. Only Messages sent, Emails sent, Emails opened and LinkedIn messages count individual messages, including follow-ups.
Funnel metrics
| Metric | Counts | Unit |
|---|---|---|
| Contacted | Leads reached with a first outbound message: email, LinkedIn message or connection request. | leads |
| Replied | Leads who replied at least once: positive, negative, neutral or out of office. | leads |
| Positive replies | Leads whose reply was classified interested. | leads |
| Negative replies | Leads whose reply was classified not interested. | leads |
| Neutral replies | Leads whose reply was neither. | leads |
| Out of office | Leads who sent an automatic away reply. Can overlap the other reply buckets. | leads |
| Meetings booked | Leads whose conversation closed as won. See below. | leads |
Rate metrics
| Metric | Formula |
|---|---|
| Reply rate | Replied ÷ Contacted |
| Positive reply rate | Positive replies ÷ Contacted |
| Meeting rate | Meetings booked ÷ Positive replies |
A rate shows a dash instead of a number when its denominator is zero.
Channel metrics
| Metric | Counts | Unit |
|---|---|---|
| Emails sent | Emails sent, including follow-ups. | messages |
| Emails opened | Sent emails with at least one tracked open. | messages |
| Open rate | Emails opened ÷ Emails sent. | rate |
| Connection requests | Leads sent a LinkedIn connection request. | leads |
| Connected | Leads whose connection request was first accepted in the period. | leads |
| Accept rate | Leads who accepted ÷ leads sent a request, both in the period. | rate |
| LinkedIn messages | LinkedIn messages sent, including follow-ups. | messages |
| Messages sent | Emails, LinkedIn messages and connection requests sent, including follow-ups. | messages |
Treat Open rate as directional: privacy-protected inboxes hide opens and some mail clients open every image automatically. Accept rate over a short range can read high, because acceptances in the range can come from requests sent before it.
Lead status metrics on a campaign
| Metric | Counts |
|---|---|
| Enrolled | Leads added to the campaign. |
| Active | Leads moving through the sequence. |
| Not yet contacted | Enrolled leads that haven't had any outbound yet. |
| Completed | Leads the sequence ran out of steps for. |
| Paused | Leads not moving and not complete: paused by you, stopped after a reply, or held by the system. |
Step metrics on a campaign
On a campaign's Analytics tab, the step chart counts per step:
- Reached this step: leads the step was sent to.
- Replied to this step: leads whose reply came after this step and before the next. Each reply is credited to the last message sent before it.
- Positive from this step: leads whose positive reply is credited to this step.
How date ranges count analytics metrics
Pick a range at the top right: 7d, 30d, 90d, All (on the Dashboard) or Lifetime (on a campaign), or Custom. A lead counts as contacted, replied or positive in the range when its first such event falls inside it. Meetings count by the date the meeting was confirmed.
The Campaigns list always shows lifetime totals: Messages sent in messages and Replied in leads.
Filter analytics by channel or A/B variation
- Channel: the Dashboard can be narrowed to email or LinkedIn.
- Variation: on a campaign with A/B testing, All, A, B and Unassigned narrow every number to one arm. A lead's arm is the variation it was assigned on enrolment, and A + B + Unassigned = All. See A/B testing.
The range and filters are kept in the page address, so a copied link opens the same view.
Meetings booked are not checked against a calendar
Meetings booked counts a lead when the prospect told the Appointment Setter they booked, or when someone selected Mark meeting booked in the Inbox. For a campaign whose goal is a link visit, it counts that confirmed goal instead. Victoria doesn't check these against a calendar, so a prospect who says they booked and never does still counts. Use Un-mark in the Inbox to correct one.
Drill into an analytics number
Select a metric tile to plot it on the trend chart. Where a number links to its leads, selecting it opens the list of leads behind it, with the date of the event that counted them.
If a number can't load, the tile shows an error with a retry instead of a zero.