Playbook
Playbook
How to run outbound with Victoria AI: targeting, messaging, replies, and example sequences you can copy.
Getting started
Offer
- Give before you askWhy cold outreach that gives value first beats asking, ideas for what to give, and how to give without sending content nobody asked for.
- Calls to action in cold outreachHow to end a cold message in a Victoria AI sequence so it's easy to answer, starting with give-first CTAs and changing from first touch to last.
- Framing your value propositionHow to state your offer in Victoria AI outreach as "I help X do Y by Z": a specific buyer, a niche outcome and a short differentiator.
Targeting
Copywriting
- Openers that get repliesTwo opener structures for cold LinkedIn messages and emails in Victoria AI: "I help X do Y by Z" and the question opener, each with a give-first CTA.
- Cold email principlesHow to write cold emails in Victoria AI that get read and answered: short, about the prospect, giving before asking, one small CTA.
- LinkedIn connection requestsWhy Victoria AI connection requests go out blank by default, how much that lifts acceptance, and what a note should say if you add one.
- LinkedIn messages after connectingWhat to send on LinkedIn after a prospect accepts your Victoria AI connection request, message by message, using a give-first opener.
- Slop: words and habits that kill repliesThe AI tells, played-out phrases and ask-ask-ask habits that make cold outreach read as spam, and what to write instead of each.
- Personalization that worksThe personalization that gets replies, in order: buying signals, offer-relevant company and role details, then personal details, with AI field instructions.
- Message formattingHow to lay out emails and LinkedIn messages in a Victoria AI sequence so they're easy to read on a phone.
Sequence strategy
- Step delaysHow to space the steps of a Victoria AI sequence, from the connection acceptance window to backing off between messages.
- Choosing a sequence shapeThe three sequence shapes we recommend in Victoria AI, LinkedIn only, email only and Email + LinkedIn, and which buyers and lead data each one suits.
- Size a campaign to your sending capacityHow many leads to load into a Victoria AI campaign, based on your senders and daily limits, with room for an A/B test and a refill rhythm.
Replies
- Configuring the Appointment SetterHow to set up and test the Victoria AI Appointment Setter so it works every reply toward your goal and hands the right conversations to you.
- Appointment Setter knowledge and assetsWhat to put in the Victoria AI Appointment Setter's campaign description, knowledge base and assets so its answers are accurate.
- After a positive replyWhat to send once a prospect replies with interest in Victoria AI, give first and then ask for the meeting, framed as a valuable next step.
- Objections and hard no'sHow to answer a hard no with a friendly break-up, handle common objections in Victoria AI replies, and when a pricing question should become a call.
Measuring
- Outbound benchmarksTypical cold outreach rates and the healthier targets to aim for with Victoria AI, mapped to its metrics, and how much data you need before judging.
- Diagnose a campaign by its bottleneckA step-by-step checklist for finding why a Victoria AI campaign underperforms, starting at the first weak stage of the funnel and fixing that first.
Example sequences
- Starter sequence: multichannel B2BOur recommended Email + LinkedIn sequence in Victoria AI, a blank request with a 10-day window, then two branches that reference each other.
- Starter sequence: LinkedIn-only, give firstOur recommended LinkedIn-only sequence in Victoria AI, a blank connection request then three give-first messages, with full copy and timing.
- Starter sequence: email-only, give firstOur recommended five-email sequence in Victoria AI, spaced 2, 3, 5 and 5 days apart, where every email gives something, with full copy.