# Playbook

How to run outbound with Victoria AI: targeting, messaging, replies, and example sequences you can copy.

## Getting started

- [Optimize your LinkedIn profile before you send](https://docs.versionseven.ai/playbook/linkedin-profile): The headshot and headline that get your Victoria AI connection requests accepted, and why your profile matters more than any message.

## Offer

- [Give before you ask](https://docs.versionseven.ai/playbook/give-before-you-ask): Why cold outreach that gives value first beats asking, ideas for what to give, and how to give without sending content nobody asked for.
- [Calls to action in cold outreach](https://docs.versionseven.ai/playbook/ctas): How to end a cold message in a Victoria AI sequence so it's easy to answer, starting with give-first CTAs and changing from first touch to last.
- [Framing your value proposition](https://docs.versionseven.ai/playbook/value-proposition): How to state your offer in Victoria AI outreach as "I help X do Y by Z": a specific buyer, a niche outcome and a short differentiator.

## Targeting

- [Who to target and on which channel](https://docs.versionseven.ai/playbook/targeting-and-channels): Which buyers respond on LinkedIn and which on email, and how to reach 1 to 3 decision makers at the same company without tripping over yourself.

## Copywriting

- [Openers that get replies](https://docs.versionseven.ai/playbook/openers): Two opener structures for cold LinkedIn messages and emails in Victoria AI: "I help X do Y by Z" and the question opener, each with a give-first CTA.
- [Cold email principles](https://docs.versionseven.ai/playbook/cold-email-principles): How to write cold emails in Victoria AI that get read and answered: short, about the prospect, giving before asking, one small CTA.
- [LinkedIn connection requests](https://docs.versionseven.ai/playbook/linkedin-connection-requests): Why Victoria AI connection requests go out blank by default, how much that lifts acceptance, and what a note should say if you add one.
- [LinkedIn messages after connecting](https://docs.versionseven.ai/playbook/linkedin-messages-after-connect): What to send on LinkedIn after a prospect accepts your Victoria AI connection request, message by message, using a give-first opener.
- [Slop: words and habits that kill replies](https://docs.versionseven.ai/playbook/slop-language): The AI tells, played-out phrases and ask-ask-ask habits that make cold outreach read as spam, and what to write instead of each.
- [Personalization that works](https://docs.versionseven.ai/playbook/personalization-instructions): The personalization that gets replies, in order: buying signals, offer-relevant company and role details, then personal details, with AI field instructions.
- [Message formatting](https://docs.versionseven.ai/playbook/message-formatting): How to lay out emails and LinkedIn messages in a Victoria AI sequence so they're easy to read on a phone.

## Sequence strategy

- [Step delays](https://docs.versionseven.ai/playbook/step-delays): How to space the steps of a Victoria AI sequence, from the connection acceptance window to backing off between messages.
- [Choosing a sequence shape](https://docs.versionseven.ai/playbook/choosing-a-sequence-shape): The three sequence shapes we recommend in Victoria AI, LinkedIn only, email only and Email + LinkedIn, and which buyers and lead data each one suits.
- [Size a campaign to your sending capacity](https://docs.versionseven.ai/playbook/size-a-campaign): How many leads to load into a Victoria AI campaign, based on your senders and daily limits, with room for an A/B test and a refill rhythm.

## Replies

- [Configuring the Appointment Setter](https://docs.versionseven.ai/playbook/appointment-setter-configuration): How to set up and test the Victoria AI Appointment Setter so it works every reply toward your goal and hands the right conversations to you.
- [Appointment Setter knowledge and assets](https://docs.versionseven.ai/playbook/setter-knowledge-documents): What to put in the Victoria AI Appointment Setter's campaign description, knowledge base and assets so its answers are accurate.
- [After a positive reply](https://docs.versionseven.ai/playbook/after-a-positive-reply): What to send once a prospect replies with interest in Victoria AI, give first and then ask for the meeting, framed as a valuable next step.
- [Objections and hard no's](https://docs.versionseven.ai/playbook/objections-and-hard-nos): How to answer a hard no with a friendly break-up, handle common objections in Victoria AI replies, and when a pricing question should become a call.

## Measuring

- [Outbound benchmarks](https://docs.versionseven.ai/playbook/benchmarks): Typical cold outreach rates and the healthier targets to aim for with Victoria AI, mapped to its metrics, and how much data you need before judging.
- [Diagnose a campaign by its bottleneck](https://docs.versionseven.ai/playbook/diagnose-a-campaign): A step-by-step checklist for finding why a Victoria AI campaign underperforms, starting at the first weak stage of the funnel and fixing that first.

## Example sequences

- [Starter sequence: multichannel B2B](https://docs.versionseven.ai/playbook/sequences/multichannel-b2b-default): Our recommended Email + LinkedIn sequence in Victoria AI, a blank request with a 10-day window, then two branches that reference each other.
- [Starter sequence: LinkedIn-only, give first](https://docs.versionseven.ai/playbook/sequences/linkedin-only-give-first): Our recommended LinkedIn-only sequence in Victoria AI, a blank connection request then three give-first messages, with full copy and timing.
- [Starter sequence: email-only, give first](https://docs.versionseven.ai/playbook/sequences/email-only-give-first): Our recommended five-email sequence in Victoria AI, spaced 2, 3, 5 and 5 days apart, where every email gives something, with full copy.