Create a standalone lead

POST/v1/leads/create

Scope: leads:writeIdempotentDeprecated

This endpoint is deprecated but still works. Use Create a lead (POST /v1/leads) instead.

Creates a new lead in your organization without adding it to any campaign. The lead must have first_name, last_name, and at least one of email or linkedin_url.

Headers

AuthorizationstringRequired
Bearer followed by a space and your API key, for example Bearer vk_….
Idempotency-Keystring
Any unique string, such as a UUID, that makes retrying this request safe. A repeat with the same key for at least 24 hours returns the original response instead of doing the work again. Use a new key for each distinct request.
at most 255 characters

Request body

first_namestringRequired
Lead's first name
at most 2,000 charactersExample "Sarah"
last_namestringRequired
Lead's last name
at most 2,000 charactersExample "Johnson"
annual_revenueinteger or null
Company annual revenue in dollars
≥ 0Example 5000000
companystring or null
Company name
at most 2,000 charactersExample "Acme Corp"
company_websitestring or null
Lead's company website URL
at most 2,000 charactersExample "https://acmecorp.com"
custom_fieldsobject or null
Custom fields as key-value pairs
emailstring · email or null
Lead's email address (required if linkedin_url not provided)
at most 2,000 charactersExample "sarah.johnson@acmecorp.com"
employeesinteger or null
Number of employees at the company
≥ 0Example 150
industrystring or null
Industry sector
at most 2,000 charactersExample "Technology"
linkedin_urlstring or null
Lead's LinkedIn profile URL (required if email not provided)
at most 2,000 charactersExample "https://linkedin.com/in/sarahjohnson"
titlestring or null
Job title
at most 2,000 charactersExample "VP of Sales"

Response

201

messagestringRequired
Example "Lead created successfully"
lead_idstringRequired
ID of the created lead
Example "a1b2c3d4-e5f6-7890-abcd-ef1234567890"
leadobjectRequired
The created lead record
successboolean
Default true

Errors

Errors share one JSON body: success, error, message, optional details, and request_id.

Status	Code	Meaning
400	VALIDATION_ERROR	The request didn't match the endpoint's schema: a missing or malformed field, a bad query parameter, or a value out of range. `details.errors` lists each failing field with its `field`, `message` and `type`.
401	UNAUTHORIZED	The `Authorization` header is missing or malformed, or the API key is unknown or has been deactivated.
401	API_KEY_EXPIRED	The API key is past its expiry date. Create a new key in the Victoria AI app.
403	TRIAL_LEAD_CAP_REACHED	The organization is on a free trial and has used up its lead quota, so the lead wasn't created. `details` carries the `cap`, the number `used` and the `remaining` count. Subscribe in the Victoria AI app to add more.
403	INSUFFICIENT_SCOPE	The API key doesn't have the scope this endpoint requires, such as `leads:write`.
403	ORGANIZATION_DEACTIVATED	The organization that owns this API key has been deactivated.
409	LEAD_ALREADY_EXISTS	A lead with the same email or LinkedIn URL already exists in your organization. From Create a lead, this means the request named no `campaign_id` to enrol the existing lead in, or raced an identical request. Changing a lead's email or LinkedIn URL to another lead's answers it too. When it's known, `details.existing_lead_id` identifies the existing lead.
409	LEAD_SUPPRESSED	The contact is on your organization's do-not-contact list, so the lead wasn't created, enrolled or updated. `details.suppressed_by` is `email`, `domain` or `linkedin_url`, and `details.value` is the entry that matched.
409	IDEMPOTENCY_KEY_REUSED	This `Idempotency-Key` was already used with a different request. Use a new key for each distinct request.
409	IDEMPOTENCY_IN_PROGRESS	The first request with this `Idempotency-Key` is still running. Retry after the `Retry-After` interval.
413	PAYLOAD_TOO_LARGE	The request body is larger than 1 MB.
429	RATE_LIMITED	Too many requests for this API key: more than 100 a minute to one endpoint, or 600 a minute in total. Retry after the number of seconds in the `Retry-After` header. See Rate limits.
500	INTERNAL_ERROR	Something failed on our side. The response never includes internal details; quote its `request_id` when you contact support.
503	UPSTREAM_TIMEOUT	A service the API depends on timed out. The request is safe to retry.
503	AUTH_UNAVAILABLE	The API key couldn't be checked because the authentication service was unavailable. The request is safe to retry.

Response headers

Header	Description
`X-Request-ID`	Correlation ID for the request, also returned as `request_id` in error bodies. Send your own `X-Request-ID`, up to 128 letters, digits, `.`, `_`, `:` or `-`, and it's used instead.
`RateLimit-Limit`	Requests allowed to this endpoint per minute.
`RateLimit-Remaining`	Requests you can still send to this endpoint right now.
`RateLimit-Reset`	Seconds until the endpoint's full limit is available again.
`Retry-After`	On a `429`, and on `409 IDEMPOTENCY_IN_PROGRESS`: seconds to wait before retrying.
`Idempotent-Replay`	`true` when the response is a stored replay of an earlier request with the same `Idempotency-Key`.
`Deprecation`	`true`: this endpoint is deprecated.
`Link`	`</v1/leads>; rel="successor-version"`, naming the endpoint that replaces it.

Request

curl -X POST "https://api.versionseven.ai/v1/leads/create" \
  -H "Authorization: Bearer $VICTORIA_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: $(uuidgen)" \
  -d '{
  "first_name": "Sarah",
  "last_name": "Johnson",
  "annual_revenue": 5000000,
  "company": "Acme Corp",
  "company_website": "https://acmecorp.com",
  "custom_fields": {
    "priority": "high",
    "source": "conference"
  },
  "email": "sarah.johnson@acmecorp.com",
  "employees": 150,
  "industry": "Technology",
  "linkedin_url": "https://linkedin.com/in/sarahjohnson",
  "title": "VP of Sales"
}'

const response = await fetch("https://api.versionseven.ai/v1/leads/create", {
  method: "POST",
  headers: {
    Authorization: `Bearer ${process.env.VICTORIA_API_KEY}`,
    "Content-Type": "application/json",
    "Idempotency-Key": crypto.randomUUID(),
  },
  body: JSON.stringify({
    "first_name": "Sarah",
    "last_name": "Johnson",
    "annual_revenue": 5000000,
    "company": "Acme Corp",
    "company_website": "https://acmecorp.com",
    "custom_fields": {
      "priority": "high",
      "source": "conference"
    },
    "email": "sarah.johnson@acmecorp.com",
    "employees": 150,
    "industry": "Technology",
    "linkedin_url": "https://linkedin.com/in/sarahjohnson",
    "title": "VP of Sales"
  }),
});

const data = await response.json();

import os
import uuid

import requests

response = requests.post(
    "https://api.versionseven.ai/v1/leads/create",
    headers={
        "Authorization": f"Bearer {os.environ['VICTORIA_API_KEY']}",
        "Idempotency-Key": str(uuid.uuid4()),
    },
    json={
        "first_name": "Sarah",
        "last_name": "Johnson",
        "annual_revenue": 5000000,
        "company": "Acme Corp",
        "company_website": "https://acmecorp.com",
        "custom_fields": {
            "priority": "high",
            "source": "conference",
        },
        "email": "sarah.johnson@acmecorp.com",
        "employees": 150,
        "industry": "Technology",
        "linkedin_url": "https://linkedin.com/in/sarahjohnson",
        "title": "VP of Sales",
    },
)
data = response.json()

Response

{
  "message": "Lead created successfully",
  "lead_id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
  "lead": {
    "id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
    "created_at": "2024-01-15T10:30:00+00:00",
    "annual_revenue": 5000000,
    "company": "Acme Corp",
    "company_website": "https://acmecorp.com",
    "custom_fields": {},
    "delivered_at": "2026-09-01T09:00:00+00:00",
    "email": "sarah.johnson@acmecorp.com",
    "employees": 150,
    "first_name": "Sarah",
    "industry": "Technology",
    "last_name": "Johnson",
    "linkedin_url": "https://linkedin.com/in/sarahjohnson",
    "phone_number": "+1-555-123-4567",
    "qualification_score": 85.5,
    "source": "lead_database",
    "title": "VP of Sales"
  },
  "success": true
}