# Create a standalone lead

`POST https://api.versionseven.ai/v1/leads/create`

> **Warning:** This endpoint is deprecated but still works. Use [Create a lead](https://docs.versionseven.ai/api-reference/leads/create-lead) (`POST /v1/leads`) instead.

Creates a new lead in your organization without adding it to any campaign. The lead must have first\_name, last\_name, and at least one of email or linkedin\_url.

- Required scope: `leads:write`
- Accepts an `Idempotency-Key` header, which makes retries safe. See [Idempotency](https://docs.versionseven.ai/guides/idempotency).

## Request

**cURL**

```bash
curl -X POST "https://api.versionseven.ai/v1/leads/create" \
  -H "Authorization: Bearer $VICTORIA_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: $(uuidgen)" \
  -d '{
  "first_name": "Sarah",
  "last_name": "Johnson",
  "annual_revenue": 5000000,
  "company": "Acme Corp",
  "company_website": "https://acmecorp.com",
  "custom_fields": {
    "priority": "high",
    "source": "conference"
  },
  "email": "sarah.johnson@acmecorp.com",
  "employees": 150,
  "industry": "Technology",
  "linkedin_url": "https://linkedin.com/in/sarahjohnson",
  "title": "VP of Sales"
}'
```

**Node.js**

```javascript
const response = await fetch("https://api.versionseven.ai/v1/leads/create", {
  method: "POST",
  headers: {
    Authorization: `Bearer ${process.env.VICTORIA_API_KEY}`,
    "Content-Type": "application/json",
    "Idempotency-Key": crypto.randomUUID(),
  },
  body: JSON.stringify({
    "first_name": "Sarah",
    "last_name": "Johnson",
    "annual_revenue": 5000000,
    "company": "Acme Corp",
    "company_website": "https://acmecorp.com",
    "custom_fields": {
      "priority": "high",
      "source": "conference"
    },
    "email": "sarah.johnson@acmecorp.com",
    "employees": 150,
    "industry": "Technology",
    "linkedin_url": "https://linkedin.com/in/sarahjohnson",
    "title": "VP of Sales"
  }),
});

const data = await response.json();
```

**Python**

```python
import os
import uuid

import requests

response = requests.post(
    "https://api.versionseven.ai/v1/leads/create",
    headers={
        "Authorization": f"Bearer {os.environ['VICTORIA_API_KEY']}",
        "Idempotency-Key": str(uuid.uuid4()),
    },
    json={
        "first_name": "Sarah",
        "last_name": "Johnson",
        "annual_revenue": 5000000,
        "company": "Acme Corp",
        "company_website": "https://acmecorp.com",
        "custom_fields": {
            "priority": "high",
            "source": "conference",
        },
        "email": "sarah.johnson@acmecorp.com",
        "employees": 150,
        "industry": "Technology",
        "linkedin_url": "https://linkedin.com/in/sarahjohnson",
        "title": "VP of Sales",
    },
)
data = response.json()
```

## Headers

- `Authorization` (string, required): `Bearer` followed by a space and your API key, for example `Bearer vk_…`.
- `Idempotency-Key` (string, optional, at most 255 characters): Any unique string, such as a UUID, that makes retrying this request safe. A repeat with the same key for at least 24 hours returns the original response instead of doing the work again. Use a new key for each distinct request.

## Request body

- `first_name` (string, required, at most 2,000 characters, example `"Sarah"`): Lead's first name
- `last_name` (string, required, at most 2,000 characters, example `"Johnson"`): Lead's last name
- `annual_revenue` (integer or null, optional, ≥ 0, example `5000000`): Company annual revenue in dollars
- `company` (string or null, optional, at most 2,000 characters, example `"Acme Corp"`): Company name
- `company_website` (string or null, optional, at most 2,000 characters, example `"https://acmecorp.com"`): Lead's company website URL
- `custom_fields` (object or null, optional): Custom fields as key-value pairs
- `email` (string · email or null, optional, at most 2,000 characters, example `"sarah.johnson@acmecorp.com"`): Lead's email address (required if linkedin\_url not provided)
- `employees` (integer or null, optional, ≥ 0, example `150`): Number of employees at the company
- `industry` (string or null, optional, at most 2,000 characters, example `"Technology"`): Industry sector
- `linkedin_url` (string or null, optional, at most 2,000 characters, example `"https://linkedin.com/in/sarahjohnson"`): Lead's LinkedIn profile URL (required if email not provided)
- `title` (string or null, optional, at most 2,000 characters, example `"VP of Sales"`): Job title

## Response

### `201`

```json
{
  "message": "Lead created successfully",
  "lead_id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
  "lead": {
    "id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
    "created_at": "2024-01-15T10:30:00+00:00",
    "annual_revenue": 5000000,
    "company": "Acme Corp",
    "company_website": "https://acmecorp.com",
    "custom_fields": {},
    "delivered_at": "2026-09-01T09:00:00+00:00",
    "email": "sarah.johnson@acmecorp.com",
    "employees": 150,
    "first_name": "Sarah",
    "industry": "Technology",
    "last_name": "Johnson",
    "linkedin_url": "https://linkedin.com/in/sarahjohnson",
    "phone_number": "+1-555-123-4567",
    "qualification_score": 85.5,
    "source": "lead_database",
    "title": "VP of Sales"
  },
  "success": true
}
```

- `message` (string, required, example `"Lead created successfully"`)
- `lead_id` (string, required, example `"a1b2c3d4-e5f6-7890-abcd-ef1234567890"`): ID of the created lead
- `lead` (object, required): The created lead record
- `success` (boolean, optional, default `true`)

## Errors

Errors share one JSON body: `success`, `error`, `message`, optional `details`, and `request_id`. For example:

```json
{
  "success": false,
  "error": "UNAUTHORIZED",
  "message": "Invalid or inactive API key",
  "request_id": "734d11a1-54d4-414c-9e8d-4e1ada977db4"
}
```

| Status | Code | Meaning |
| --- | --- | --- |
| 400 | `VALIDATION_ERROR` | The request didn't match the endpoint's schema: a missing or malformed field, a bad query parameter, or a value out of range. `details.errors` lists each failing field with its `field`, `message` and `type`. |
| 401 | `UNAUTHORIZED` | The `Authorization` header is missing or malformed, or the API key is unknown or has been deactivated. |
| 401 | `API_KEY_EXPIRED` | The API key is past its expiry date. Create a new key in the Victoria AI app. |
| 403 | `TRIAL_LEAD_CAP_REACHED` | The organization is on a free trial and has used up its lead quota, so the lead wasn't created. `details` carries the `cap`, the number `used` and the `remaining` count. Subscribe in the Victoria AI app to add more. |
| 403 | `INSUFFICIENT_SCOPE` | The API key doesn't have the scope this endpoint requires, such as `leads:write`. |
| 403 | `ORGANIZATION_DEACTIVATED` | The organization that owns this API key has been deactivated. |
| 409 | `LEAD_ALREADY_EXISTS` | A lead with the same email or LinkedIn URL already exists in your organization. From [Create a lead](https://docs.versionseven.ai/api-reference/leads/create-lead), this means the request named no `campaign_id` to enrol the existing lead in, or raced an identical request. Changing a lead's email or LinkedIn URL to another lead's answers it too. When it's known, `details.existing_lead_id` identifies the existing lead. |
| 409 | `LEAD_SUPPRESSED` | The contact is on your organization's do-not-contact list, so the lead wasn't created, enrolled or updated. `details.suppressed_by` is `email`, `domain` or `linkedin_url`, and `details.value` is the entry that matched. |
| 409 | `IDEMPOTENCY_KEY_REUSED` | This `Idempotency-Key` was already used with a different request. Use a new key for each distinct request. |
| 409 | `IDEMPOTENCY_IN_PROGRESS` | The first request with this `Idempotency-Key` is still running. Retry after the `Retry-After` interval. |
| 413 | `PAYLOAD_TOO_LARGE` | The request body is larger than 1 MB. |
| 429 | `RATE_LIMITED` | Too many requests for this API key: more than 100 a minute to one endpoint, or 600 a minute in total. Retry after the number of seconds in the `Retry-After` header. See [Rate limits](https://docs.versionseven.ai/guides/rate-limits). |
| 500 | `INTERNAL_ERROR` | Something failed on our side. The response never includes internal details; quote its `request_id` when you contact support. |
| 503 | `UPSTREAM_TIMEOUT` | A service the API depends on timed out. The request is safe to retry. |
| 503 | `AUTH_UNAVAILABLE` | The API key couldn't be checked because the authentication service was unavailable. The request is safe to retry. |

## Response headers

| Header | Description |
| --- | --- |
| `X-Request-ID` | Correlation ID for the request, also returned as `request_id` in error bodies. Send your own `X-Request-ID`, up to 128 letters, digits, `.`, `_`, `:` or `-`, and it's used instead. |
| `RateLimit-Limit` | Requests allowed to this endpoint per minute. |
| `RateLimit-Remaining` | Requests you can still send to this endpoint right now. |
| `RateLimit-Reset` | Seconds until the endpoint's full limit is available again. |
| `Retry-After` | On a `429`, and on `409 IDEMPOTENCY_IN_PROGRESS`: seconds to wait before retrying. |
| `Idempotent-Replay` | `true` when the response is a stored replay of an earlier request with the same `Idempotency-Key`. |
| `Deprecation` | `true`: this endpoint is deprecated. |
| `Link` | `</v1/leads>; rel="successor-version"`, naming the endpoint that replaces it. |